3ENCULT: “It is necessary to identify tangible objectives when writing the dissemination and exploitation plan. Since it is difficult to know in advance all the issues which may arise, [the 3ENCULT expert interviewed] recommends reviewing the objectives towards the middle of the project.” EASE: “The exploitation and market deployment strategy shall be updated very frequently along the project since market needs may slightly change due to external factors (i.e. economic crisis) and/or project results may have unforeseen deviations due to the R&D activities and/or business plans o partners involved may change due to unexpected reasons.”